Campaign
Make It Iconic was developed to make that legacy relevant for a new generation. Instead of retelling the brand’s history, the campaign invited emerging cultural voices from cities like Tokyo, Shanghai, New York, and Milan to reinterpret the sweater on their own terms.
Alongside user-generated content, archival Olympic material and production imagery grounded the campaign in Dale’s heritage, creating a dialogue between past and present.
Dale of Norway
Team
PUSH
Vinyl packaging
The design is a nod to Ayka’s honest and unpolished sound on the project, with handmade typography and the subtle use of textures.
Luft Recordings
Art Direction
Martin Kopperud
Photos
William Jebsen
Campaign
Sorgenfri Inn is a critique of the artist lifestyle. The actions in the film symbolize how artists experience pressure, unequal treatment, drugs and alcohol, money and debt, and the constant struggle to stay relevant in order to survive as an artist.
This is symbolized through the hotel and a cynical hotel manager, played by the one and only Fridtjov Såheim!
We also did a premiere of the short film @ Odeon Kino.
Check out the short film here!
Amandus Agency
Team
Madhousefactory
Sondering Visuals
Identity
Their vision is to create an inclusive and safe training environment where boxing can be explored as a form of exercise, without the need for competition or fighting to be the main focus.
BOXLAB
Creative direction
Andreas Nordberg
Made with PUSH
Identity
The moment fiction—be it a dream or a story—becomes reality through coincidence, consequence, or intention.
Emma Steinbakken presents Post Fiction: a clothing brand where you star as the main character of your life.
Post Fiction redefines storytelling in fashion, crafting collections that unfold like narratives. Each piece represents a scene; together, they tell a story inspired by Emma’s music. Scripts of these narratives are shared through the brand’s social platforms, blending cinematic language with a unique aesthetic.
Little Big Sister
Art direction
Me + Martin Kopperud
Web
Kristoffer Fylling
Scenography (pop-up)
Lev Mokel
Book
Starting with one photo, I used DALL-E 2 to create four variations. Following a predefined algorithm, I selected one variation as the next input and repeated this nine times, producing 36 variations per algorithm. The process was repeated across four algorithms, resulting in 144 variations and nine "base" photos per segment.
To add context, I used Jina AI to generate descriptions for the nine base photos. These outputs, along with the visual data, were analyzed through three lenses: location, content, and affect. This analysis was inspired by Rorschach’s inkblot tests, which interpreted psychological responses to abstract visuals.